Mired in a dated look from the 70’s, Pizza Hut required a complete visual overhaul to signify real change. The goal was to reinforce a renewed commitment to quality through a completely new, modern approach to its identity, interiors and other touchpoints.
To develop this robust. fresh identity system, Carl employed his diverse skill set to create a toolbox of visuals which would influence all aspects of the brand’s communication.
A highly visible global rebranding effort, this new identity and graphics package would define the look of Pizza Hut for years to come.
Created partially at Landor
Role: Designer / Typographer
