Like many traditional print media outlets, the San Francisco Chronicle is always seeking new ways to remain relevant. Striving to further engage both advertisers and readers alike, this respected organization needed to rethink its approach.
This campaign concept, geared towards potential advertisers, draws upon the unique quirkiness and diversity of San Francisco Bay Area consumers.
Using a bold, provocative headline and captivating visuals, the campaign touts the paper’s reach as well as its ability to understand its loyal readership.
Created for PM&Co
Role: Designer
