Building on the GE brand promise of “Limitless Possibilities”, this flexible campaign system focuses on the power of the unexpected.
Charged with creating a fluid system to work across the myriad of GE’s business units, Carl went beyond the tangible to focus on the higher level benefits of GE’s contributions around the world.
Utilizing emotionally charged visuals, a clean architecture and a personal call to action, this emotional ad concept compels us to envision a healthier future with GE at the forefront.
Role: Creative Director / Designer
