As residential solar energy becomes more prevalent, providers are sprouting up across the U.S. with varying levels of expertise.
SunEdison, an early pioneer in the field, needed to reinforce its position as the experienced industry leader without appearing stodgy.
Carl and his team created this campaign to go beyond the expected approach of cost savings and address the benefits of solar in a joyful and inventive way. Bold, graphic and highly memorable, these clever visual metaphors use humor to engage- while providing compelling info on why solar is the clearly right choice.
Created at Anthem
Role: Creative Director
