The only dating app connected to LinkedIn, BeLinked is an innovative tool for professionals seeking like-minded soulmates. Primarily geared towards female young professionals, the brand must appeal to the male dating audience as well.
Carl and his team created a complete branding system, encompassing the brand positioning, tag line, a new brand identity, app design, website and marketing materials. The purple and teal color palette are eye-catching, uplifting and gender neutral.
Youthful, approachable and professional, the BeLinked app and corresponding site are engaging, easy to navigate and the perfect tools to find your new soul mate.
Role: Creative Director
