Following the successful creation of the IVXX branding system, Carl and his team embarked on developing a stunning and informative website to help launch the brand. As IVXX is currently available only in California, the site would also serve as a key marketing tool nationwide.
Based on the square geometry of the IVXX identity and the lush system of gradients found on pack, the IVXX site balances the promotion of an artful and joyous lifestyle with purity and efficacy.
Employing powerful emotive imagery and rich blacks, the site draws the viewer in to the expanding and enticing world of IVXX.
Created at Anthem
Role: Creative Director
