A highly respected line of moisturizers and cleansers, Cetaphil needed to shed its clinical image to become more natural, approachable and relevant- while maintaining its position of efficacy in the highly competitive world of skincare.
Carl’s design solution, which respects the brand’s heritage while propelling it forward, pairs modern organic shapes, approachable modern typography and a refreshing use of whitespace to communicate a forward thinking yet scientific approach to everyday beauty.
Created for Landor
Role: Designer