One of Napa’s most respected wineries, Etude’s brand presence is rooted in gracious formality. Yet this top shelf brand, only 25 years old, must also look forward and appeal to the next generation of wine consumers.
Carl’s design for Etude respects the brand’s classic personality, yet opens the door to a fresher, more ownable brand statement.
Pairing a sensuously simple labeless structure with a highly personal hand lettered signature, this design captures the essence of the brand but casts it in a glorious new light.
Role: Designer / Typographer