A brand with a long history of innovation, Glade was embarking on a complete brand refresh to become more relevant to today’s consumer. In partnership with Anthem’s sister agency Brandimage, Carl lead his design team to create a variety of cutting-edge brand and pack solutions for this project.
Designed to shift perceptions and propel Glade forward, the exploration focused on Glade as the portal to better living through the transformative power of scent.
Carl crafted the new Glade brandmark to feel fresh, personal and spontaneous. The butterfly icon speaks to freedom and transformation, while the scent visuals across the exploration evoke a feeling of lightness, joy and limitless possibility.
Created at Anthem
Role: Creative Director / Typographer
