With multiple, dated design systems on shelf and sales lagging, Office Depot enlisted Carl to create a bold, unified system that needed to be highly shoppable, flexible and engaging.
Working closely with the Office Depot Creative team, Carl pushed the limits of the brand and created this system to provide a beacon of recognizable quality and a pop of brand color in store. Classic modern typography and evocative imagery present a utilitarian brand with heart and creativity.
Graphically strong on shelf with powerful brand blocking and clean information, this system for Office Depot unifies the product line and provides shoppers with an easy-to-find, go-to solution.
Role: Design Director / Designer
