When Canada’s Mark Anthony Brands embarked on a complete redesign of their Palm Bay coolers, it turned to Carl’s multi-faceted skillset for a wide breadth of thinking.
Created with a badge brand in mind, each solution in the exploratory is iconic, refreshing and transportive. Designed to recharge the spirit and convey a joyful and magical beach experience, these packs convey a sense of adventure and promise of escape from the every day.
Using numerous custom typographic and illustrative elements, the exploration is bold, gender-neutral and delightfully refreshing.
Role: Designer / Typographer
