Skip, the crowd alert app concept created by Carl and his design innovation team, is all about avoiding crowds when you want to (or finding them if you crave company).
The corresponding ad campaign employs the animal kingdom as a logical and engaging metaphor. The “Find Your Space” headline is a clear call to action for those in need- while the delightful use of critters adds humor and clarity to the app’s mission.
The use of animals also reminds us that we’re all beings sharing a common space, trying to find a little piece of earth to call our own.
Created at Anthem
Role: Creative Director
